Senior Living CRM Webinar 928

Lansdale Group Webinar

CRM Best Practices for the Senior Living Industry

Date: September 28, 2011

Time: 2:00 PM EST to 2:45 PM EST

Who should attend: Sales & Marketing Directors & VPs, CIOs

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The Lansdale Group assists Senior Living organizations in implementing best-of-breed CRM systems such as Salesforce.com, Microsoft CRM, and Pivotal CRM. Our consultants bring years of experience in full life-cycle CRM system deployments in the senior living industry as well as deep skills with best-of-breed CRM systems. Please join us on Wednesday, September 28, 2011 at 2:00 PM EST for a webinar discussing best practices in deployment of best-of-breed CRM systems in the senior living industry.

For organizations considering an overhaul of legacy CRM systems, this webinar offers critical lessons learned from those who have pursued similar initiatives. In this webinar we will explore:

  • CRM technology trends in the senior living industry
  • Benefits and pitfalls of deploying a new CRM system
  • Best practices in assessing and selecting best-of-breed CRM solutions
  • Best practices in implementing best-of-breed CRM solutions

Speakers:

Veronica Harris, Senior Living CRM Consultant

Veronica Harris is an expert in organizational development and change management with a focus on sales and marketing in the senior living industry. Veronica assists Lansdale Group customers in the senior living industry in managing all aspects of CRM system planning and deployment. Veronica’s prior experience in CRM in the senior living industry includes her support of two major CRM system implementations at Marriott Senior Living and Sunrise Senior Living in the role of Director of Sales Training and Development.

Doug Ricks, President, Lansdale Group

Doug Ricks is a CRM industry veteran with more than 20 years of experience applying technology to solve CRM problems. With hundreds of CRM projects under their belts, Doug and his team of consultants provide an experienced hand to lead Lansdale Group customers such as WCI Communities, HealthSpring, and Careerbuilder.com to CRM success. Lansdale Group offers a full complement of CRM consulting services including requirements analysis, software selection, implementation, change management, data migration, integration, user training, upgrades, enhancements, and ongoing application management for major best-of-breed CRM systems such as Pivotal CRM, Microsoft CRM, and Salesforce.com.

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