Data Cloud is a data platform that unifies all of your company’s data onto Salesforce Platform, giving every team a 360-degree view of the customer to drive automation and analytics, personalize engagement, and power trusted AI. Data Cloud creates this holistic customer view by turning volumes of disconnected data into a single, trusted model that’s easy to access and understand. This includes diverse data sets, like telemetry data, web engagement data and more across your organization or your external data lakes and warehouses. And this unified view helps your Sales, Service, and Marketing teams build personalized customer experiences, trigger data-driven actions and workflows, and safely drive AI across all of your Salesforce apps.
Regardless of where your data comes from — internal apps, systems, channels, external data lakes, and even emails, images, or PDFs — Data Cloud can bring it all together, creating a unified customer profile that helps your team better understand what your customer needs today, and anticipate what they may need tomorrow. This helps teams across your organization use all of your company’s data to boost productivity and deliver deeper customer value.
Lansdale Group certified Data Cloud experts help our customers leverage best practices. In addition, Lansdale Group consultants proactively identify and implement Data Cloud configurations that can surface actionable insights including driving automations in other areas of the Salesforce platform.