Lansdale Group has developed a powerful suite of tools that extends the capabilities of Salesforce and Marketing Cloud Account Engagement, designed specifically to streamline the way Senior Living Communities manage marketing and sales campaigns. In addition, Lansdale Group’s Account Engagement Solution Suite supports common use cases of Salesforce customers in any industry.
✨ Key Features:
Dynamic Content Automation: Automatically personalize email content — from community names and local event details to contact information — using a single, reusable email template.
Seamless Event & Tour Management: Connect your event and tour data directly from Salesforce Campaigns to Account Engagement emails and landing pages, ensuring accurate and up-to-date information is always included.
Comprehensive API Integration: Our solution leverages the Account Engagement API to dynamically pull campaign-specific details into marketing assets, eliminating manual data entry and reducing errors.
✅ Advantages:
Massive Time Savings: What once took a full-time effort to build, customize, and send dozens (or hundreds) of community-specific emails can now be accomplished in just a few hours each month.
Consistency & Accuracy: Standardized templates, directly powered by Salesforce data, ensure that every email is both brand-consistent and fully tailored to each community’s events, promotions, and offerings.
Scalable Personalization: Manage communications for hundreds of senior living communities — each with unique events and details — using a centralized, automated process.
💡 Benefits for Senior Living Marketing Leaders:
Free Up Your Team’s Time: Shift focus from tedious manual email assembly to higher-value initiatives like strategy, analytics, and digital innovation.
Drive Higher Engagement: Deliver timely, personalized communications to residents, families, and prospects — helping build stronger community relationships.
Future-Proof Your Marketing Operations: Leverage your existing investment in Salesforce and Marketing Cloud Account Engagement, with no need for complex workarounds or additional platforms.
Learn how Lansdale Group’s Marketing Cloud Account Engagement Solution Suite can transform the way your Senior Living Community engages prospects and residents here.
Lansdale Group’s Account Engagement Solution suite adds to a growing portfolio of Lansdale Group solutions that extend the Salesforce platform to support the Senior Living industry including integrations to multiple e-Referral networks for post-acute care providers, integration to PointClickCare available on the PointClickCare marketplace, Occupancy Management for Senior Living, integration to Senior Living industry online lead sources such as Talk Further, Caring.com, and A Place for Mom.
Lansdale Group’s Account Engagement Solution suite is also available to Salesforce Account Engagement customers in any industry that require automated emails or SMS messages based on dynamic content with merge fields to Event and Campaign records. Contact us to learn more.